| Year | Citation |
|---|---|
| 2018 | Yao, Q., & Schwarz, E. C. (180601). Impacts and implications of an annual major sport event: A host community perspective. Journal of Destination Marketing and Management, 8 (161-169). |
| 2017 | Yao, Q., & Schwarz, E. (170206). Transnational venue management corporations and local embeddedness: a case study on the Mercedes-Benz Arena in Shanghai, China. International Journal of Sports Marketing and Sponsorship, 18(1), (70-80). |
| 2015 | Schwartz, E. C., Jamieson, N. I., & Pitts, B. G. (151001). The Role of Demography and Migration in Shaping the Future of Leisure, Recreation, and Sport. International Journal of Sport Management, 16(4), (620-644). |
| 2013 | Schwarz, E. C., Murphy, P. R., & Caldwell, B. (130601). The marketing and economic implications of select bankruptcies in North American professional sports since the start of the global economic crisis. Journal of Applied Marketing Theory, 4(1), (29-39). |
| 2011 | Schwarz, E., & Branch, D. D. (111101). Social marketing as a catalyst for building new relationships between sport practitioners and academicians. Journal of Applied Marketing Theory, 2(2), (56-67). |
Key details
Areas of expertise
- Sport marketing
- Sport facility management
- Sport event management
- Sport business management
Available to supervise research students
Available for media queries
About Eric Schwarz
Over the past 20 years, Eric has been an academic and practitioner in sport business management in the United States, China, and Australia. Since 2015, he has served as a Senior Lecturer in Sport Management and Chair of the Postgraduate Courses in Sport Business and Integrity at Victoria University in Melbourne, Australia. He also served as the College's Director of Teaching and Learning in 2018. Eric was also a Visiting Lecturer and Researcher at the Shanghai University of Sport in China for two years (2015-2016).
Prior to coming to VU, he served nearly seven years as a Professor of Sport Business at Saint Leo University (Florida USA), with four of those years as the Chair of the Department of Sport Business, International Tourism and Hospitality Management. Previous to Saint Leo, he spent nine years at Daniel Webster College (New Hampshire USA), where he was an Associate Professor and Program Coordinator of Sport Management within the School of Business, Management, and Professional Studies. He also served as Visiting Senior Lecturer and Researcher at the University of Ballarat from July 2006 to June 2007.
Eric’s research concentrates on sport marketing, and sport facility and event management. He has a specific focus on the marketing of hallmark and major sports games and events. He currently is working with the Australian Football League (AFL) and a private start-up on the connection between international travellers and attendance at regular-season matches through hosting experience with members.
Eric has published three books:
- Advanced Theory and Practice in Sport Marketing (three editions as lead author)
- Sport Facility Operations Management: A Global Perspective (three editions as lead author)
- Managing Sport Facilities and Major Events (lead author for the second edition joining a team of international authors).
He has published numerous articles, case studies and encyclopaedia entries to multiple leading publications. Eric also has made over 70 presentations and university guest lectures around the world to date. In March 2017, Eric was a keynote speaker at the Asociación Latinoamericana de Gerencia Deportiva Congress in Buenos Aires, Argentina. He also was a presenter at the 2019 EASM Summer School in Madrid, Spain in May 2019 - and a tutor at the EASM Student Seminar in Seville, Spain in September 2019.
Qualifications
- EdD Sport Management, United States Sports Academy, USA, 1998
- MEd Administration and Supervision, Salisbury University, USA, 1992
- BS Physical Education, Plymouth State University, USA, 1991
Key publications
Eric has over 65 publications, with a selection listed here.
A more comprehensive list of Eric's publications is available in the VU Research Repository.
Book (showing 2 of 10)
| Year | Citation |
|---|---|
| 2019 | Schwarz, E. C., Hall, S. A., & Shibli, S. (190930). Sport Facility Operations Management: A Global Perspective. |
| 2017 | Schwarz, E. C., Westerbeek, H., Liu, D., Emery, P., & Turner, P. (170101). Managing Sport Facilities and Major Events (2nd). Abingdon, Oxon: Routledge. |
Book chapter (showing 3)
| Year | Citation |
|---|---|
| 2018 | Ahuja, G., & Schwarz, E. C. (181119). Management of football in India (pp. 577-589). Routledge. |
| 2018 | Schwarz, E. C. (181119). Venue management in football (pp. 209-219). Routledge. |
| 2018 | Schwarz, E. (180101). Marketing implications of playing regular season games in international markets: losing home domestic advantage or gaining away international advantage? In Dodds, M. ;. (Ed.) (pp. 79-86). Abingdon, Oxon: Routledge. |
Journal article (showing 5 of 28)
Research funding for the past 5 years
Please note:
- Funding is ordered by the year the project commenced and may continue over several years.
- Funding amounts for contact research are not disclosed to maintain commercial confidentiality.
- The order of investigators is not indicative of the role they played in the research project.
2018
|
Engaging New Customers by Connecting International Tourists to Locals through Professional Sports - Phase 2
From: Global Hosts Grant, College of Sports and Exercise Science
For period: 2018-2018
|
Not disclosed |
Supervision of research students at VU
Available to supervise research students
Available for media queries
Completed supervision of research students at VU
| No. of students | Study level | Role |
|---|---|---|
| 1 | PhD | Associate supervisor |
Completed supervision of research students at VU
| Students & level | Role |
|---|---|
| PhD (1) | Associate supervisor |
Other supervision of research students
Masters thesis associate supervisor - Sonja Allies - Munich Business School - completed 2017.
PhD thesis associate supervisor - Herve Mankita - Shanghai University of Sport - completed 2018.
PhD thesis associate supervision - Nigel Jamieson - Southern Cross University - completed 2012.
Teaching activities & experience
In addition to being Chair of the postgraduate courses in Sport Business, Eric is unit coordinator and lecturer for the following units:
Undergraduate:
- SSM3103 - Sport Facility Management
- SSM3205 - Sport Event Management.
Postgraduate:
- SSI6003 - Strategic Sport Marketing
- SSI7002 - Sport Facility and Event Management (includes two-week study abroad at Universidad Europea in Madrid, Spain)
- SSI7004 - Sport Economics and Finance.
Key academic roles
| Dates | Role | Department / Organisation |
|---|---|---|
| Jan 2015 - Present |
Senior Lecturer in Sport Management, and Chair – Postgraduate courses in Sport Business and Integrity
|
Victoria University |
| Aug 2008 - Dec 2014 |
Professor and Chair of the Department of Sport Business, International Tourism, and Hospitality Management in the Donald R. Tapia School of Business
|
Saint Leo University |
| Jan 2000 - Aug 2008 |
Associate Professor and Coordinator of the Sport Management Program
|
Daniel Webster College |
| Nov 2017 - Jun 2020 |
International PhD Supervisor
|
University of Gibraltar |
| Dates | Role & Department/Organisation |
|---|---|
| Jan 2015 -
Present
|
Senior Lecturer in Sport Management, and Chair – Postgraduate courses in Sport Business and Integrity
Victoria University |
| Aug 2008 -
Dec 2014
|
Professor and Chair of the Department of Sport Business, International Tourism, and Hospitality Management in the Donald R. Tapia School of Business
Saint Leo University |
| Jan 2000 -
Aug 2008
|
Associate Professor and Coordinator of the Sport Management Program
Daniel Webster College |
| Nov 2017 -
Jun 2020
|
International PhD Supervisor
University of Gibraltar |
Key industry, community & government roles
| Dates | Role | Department/Organisation |
|---|---|---|
| Nov 2010 - Jan 2014 |
President and Executive Director
|
Sport Marketing Association |
| Jun 2017 - Jun 2020 |
Fellow
|
China Soccer Observatory – University of Nottingham, UK |
| Dates | Role & Department/Organisation |
|---|---|
| Nov 2010 - Jan 2014 |
President and Executive Director
Sport Marketing Association |
| Jun 2017 - Jun 2020 |
Fellow
China Soccer Observatory – University of Nottingham, UK |
Awards
| Year | Award |
|---|---|
| 2016 |
Industry Engagement Research Award - Sport Management Association of Australia and New Zealand |
| 2019 |
Vice Chancellor's Citation for Excellence in Teaching and Learning (Programs that Enhance Learning) for the Postgraduate Courses in Sport Business and Integrity Annual Study Tour Program to Spain. - Victoria University |
Keynote and invited speeches
| Year | Title/Description |
|---|---|
| 2019 |
International E-Sport Marketing – Meeting the needs and wants of Millennial and GenZ 10th Annual European Association of Sport Management (EASM) Summer School |
| 2017 |
The Future of Sport Marketing in Latin America: Safety and Security… Tourism And Community… and Revenue Generation 5th Congreso de la Asociación Latinoamericana de Gerencia Deportiva (ALGEDE) in Buenos Aires, Argentina |
| 2016 |
Does Lack of Participation in the FIFA World Cup Tournament Have a Negative Economic and Socio/Cultural Impact on Soccer in Asian Nations 2016 International Sports History and Culture Conference – Soccer and Society in Modern Asia in Shanghai, China |
| 2016 |
A Scale to Measure Community Expectations of Corporate Social Responsibility in Chinese Professional Football 2016 International Sports History and Culture Conference – Soccer and Society in Modern Asia in Shanghai, China |
| 2006 |
A Comparative Analysis of Sport in North America and Australia – Implications for Australian Sport during the Next 20 Years 2006 Australian Society of Sport Administrators (South Australia chapter) Conference in Adelaide, Australia. |
Professional memberships
- Academic Member, Sport Marketing Association
- Academic Member, Sport Management Association of Australia and New Zealand
