Building and Sustaining Sport Participation

The aim of this unit is to expand students' understanding and skills on strategies to enhance players, coaches / instructors, scorers, committee members and umpire / referee participation in organised and non-organised sport. Strategies may vary according to, for example, children, adults, gender, cultural or economic background, age bracket, or the life stage of the participant. Students will work with a selected club on strategies to recruit and retain a targeted group of participants and develop a resource to assist them in the workplace to attract and sustain participants.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Investigate and critique the processes associated with recruiting and retaining participants in community sport / active recreation organisations;
2. Review and reflect on strategies used by community sport / active recreation organisations to encourage participation for a targeted group such as players, coaches / instructors, scorers, committee members or umpires / referees;
3. Collaborate to consult and negotiate with a manager from a selected sport / active recreation club to create or modify a framework to recruit and retain participants as players, coaches / instructors, scorers, committee members or umpire/referees;
4. Apply a socio-ecological model to increase participation in a community sport club/active recreation organisation; and,
5. Reflect on how an innovative framework leads to encouraging participation through effective recruitment and retention strategies.