Graduate Certificate in Marketing

Name: Graduate Certificate in Marketing
Price: <p>Fee type for this course: <a href='#fees-and-scholarships'> Full fee </a></p> AUD

VU course code: BTKM | Level of study: Postgraduate

Duration

0.5 years full time or longer for part time

Delivery mode

Hybrid

Fees

Fee type for this course: Full fee

Location

City Tower

Next start date

28 July 2025

Application closes

20 July 2025

A student who studies a marketing course at VU.

Overview

Learn to develop ethical and sustainable marketing programs in the ever-evolving digital environment, with the Graduate Certificate in Marketing at Victoria University.

Throughout this marketing course, you'll learn applied marketing principles along with techniques and frameworks for analysing marketplace strategies. You'll also learn how to develop effective integrated strategic-marketing plans to improve an organisation's marketing objectives.

The graduate certificate program provides an entry pathway to a qualification in marketing for those with extensive work experience but no bachelor degree. Units completed in this graduate certificate are transferable towards the Masters of Marketing.

During the Graduate Certificate in Marketing, you'll study specific topics including:

marketing communication
consumer behaviour
digital marketing
business ethics and sustainability.

: On successful completion of this course, students will be able to:

Review theoretical approaches and analyse their application to achieve effective management strategies;

Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of business problems and recommend actions relevant to contemporary business settings;

Critically appraise cross-disciplinary knowledge in decision making for management contexts;

Exhibit knowledge, capabilities, practices, attitudes, ethics and dispositions of the discipline and management profession; and

Effectively articulate complex knowledge and ideas to a variety of audiences.
: Study this course via our award-winning VU Block Model®.
Instead of juggling several units at once, you’ll complete two units over 8 weeks (full-time), or just one if you’re studying part-time.
Learning in workshop-style classes, you’ll develop strong connections with your peers and practical skills for your career.
You’ll also get fast feedback on your assignments, helping you to improve quickly as you progress through your course.
Learn more about the postgraduate VU Block Model®.

Entry requirements

When assessing your application, we consider your education, work experience, current skills and personal attributes (where relevant).

Applicants for this course will need to meet the entry criteria outlined below. If you don’t meet the entry criteria, you may be able to gain entry by first completing a different course. We call this a ‘pathway’.

For PhD applicants, we offer a related ‘Integrated PhD’ which allows you to establish relevant skills before beginning your research.

You may also be eligible for course ‘credits’, where you are granted a unit or units towards your qualification for equivalent previous study or work experience, so you can graduate sooner.

Entry criteria

Credit & Entry pathways into this course

Victoria University is committed to providing a transparent admissions process. Find out more about how to apply for our courses, and our commitment to admissions transparency. Meeting the minimum admission criteria does not guarantee entry into this course. Past academic performance may be considered.

Course structure

To attain the award of Graduate Certificate in Marketing, students will be required to complete 48 credit points consisting of:

48 credit points of core units

Units

Fees & scholarships

University fees vary, depending on how much the government contributes towards course costs (if anything).

Read below to find out about the fee ‘type’, the estimated yearly tuition costs for this course, and the financial support on offer (including our generous scholarship program).