Digital Media for Sport and Health

Digital media is expanding into many areas of everyday life. Digital media can support sport and health initiatives, as practitioners seek to take advantage of the possibilities of new technologies, including generative artificial intelligence developments. Digital media applications are being developed for a range of purposes from tackling current health issues to improving the strategies of professional sportspeople. In this unit, we will explore the area through the lens of UX (user experience), and apply appropriate methodologies, to further understand our stakeholders. The similarities between UX and the relatively new field of Service Design are also reviewed. Students will have the opportunity to demonstrate their creative and technical skills by developing an interactive work that uses innovative technologies such as Augmented Reality (AR). Students will also examine controversial issues, such as privacy, the sharing of information, and designing for motivation (gamification).