Current Issues and Trends in Sport

In this unit students are provided with a broad high-performance sport industry context. This (global) context will be used to position what are the most current and pressing issues in the industry. Issues will be considered at three levels of application, industry organisational, and individual athlete/coach performance level. Current issues relates to matters that will significantly influence the short- and long-term future of the sport industry and may include macro trends (such as the rising popularity of football in Asia), organisational changes (such as the application of financial fair play regulation) or sport performance issues (such as the increasing application of digital technologies to improving, measuring but also broadcasting performance). The unit has been developed for students from a variety of disciplinary backgrounds, and the main purpose of the unit is to ensure all students have a consistent basis upon which to consider the current state of the industry – and what will drive change in the immediate future and in years to come. The unit is foundational in regards to preparing students for a dynamic and constantly changing sport industry environment.