Marketing Theory and Practice

This unit will adopt self-paced learning where students participate in online learning activities. Students will be able to conduct learning activities at a time that suits them provided the learning activities are completed by the required time. This unit will adopt a student-centred learning model where learning comes from network of relationships between instructors and peers. It is expected that students allocate approximately 20 hours per week for online activities and independent study.

The delivery model of this unit allows students to take responsibility for their learning by accessing resources and completing activities using in person facilitated sessions that progress and apply the learning. The five contact hours provides students with an opportunity to learn in a supervised and guided classroom atmosphere with the instructor and with peer support. The students are required to access resources from the VU collaborate space on a weekly basis and to complete the pre readings and post readings. Students are supported through regular on-campus contact sessions, such as lectures, tutorials and workshops and are expected to participate in these. For every contact hour it is expected that students will undertake another five hours of self-directed work per week.