The unit of study introduces students to quantitatively aided business analysis and the application of quantitative techniques to inform business decisions. Students will begin to explore a broad range of fundamental techniques and to identify and apply a specific technique to analyse a given business problem. Students will be introduced to the rationale of applying statistics to business decisions. The successful completion of the unit will enable students to begin to visualise the business world from a scientific and quantitative perspective and equip them to minimise the risk of subjective decisions.
Students will develop in-demand skills in interpreting and presenting data for business.
This unit will provide students with the skills needed to extract meaningful patterns from data and draw conclusions for storytelling and communication.
Students will become adept at using software to create effective:
On successful completion of this unit, students will be able to:
Selected readings will be made available via VU Collaborate.
This unit is studied as part of the following course(s):