This unit investigates the notion of cross-platform production, the creation of a digital product that can function across different platforms. We review the elements that create an engaging user experience (ux) and study the fundamentals of ‘Persuasive Design’. To create cross-platform projects, practitioners need to know how to create, produce, execute and promote productions. Currently there are industry offers solutions for digital media practitioners to ‘co-opt’ solutions so that individuals and teams can create their own projects quickly and easily. In this unit, students have the opportunity to build a game. Students acquire knowledge and experience of cross-media production in the research context of innovation management. Currently this is a burgeoning area in industry that does not have enough specialists who understand the nuances of different mediums.
On successful completion of this unit, students will be able to:
Links to recommended texts for this unit will be provided to students via the Learning Management System (VU Collaborate)
This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.