Design Management

Unit code: ADM6005 | Study level: Postgraduate
Credit points
12
(Generally, 1 credit = 10 hours of classes and independent study.)
Location
City Campus
Prerequisites
N/A
Overview
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Overview

The aim of this unit is to expose students to a range of management issues in the area of new digital technology design production. The unit opens with coverage of project management principles relevant to new technology development, including emerging artificial intelligence technology tools. Established and new industry approaches are critically appraised including; agile software development, product release methodology, and content strategy. Underpinning the unit is the application of design thinking to create a series of prototypes, and we explore the strengths and weaknesses of this approach. Important industry considerations such as inclusive design, sustainability, and collaboration are explored. The unit closes with an investigation of employee management in the context of design, for instance, the difference between a producer, project manager and product owner.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Research and critique theory exploring management of new digital technology design projects;
  2. Critically reflect on one’s practice and how to ‘future proof’ a career, reframe to manage setbacks, adapt to changes, recognise and deal with associated stress and “resilience”;
  3. Adjudicate the expectations of a range of stakeholders, interact positively and professionally with others in a way that is sensitive to different cultural and inclusive workplace contexts;
  4. Persuade others regarding a design direction or process, understand how to present professionally in different formats;
  5. Troubleshoot common workplace scenarios involved in leading design teams; and
  6. Design and develop digital imaging and presentations using a range of tools, including artificial intelligence technology.
  7. Participate in an academic community through reflective and critical engagement in academic texts and understanding of principles of academic integrity.

Assessment

For Melbourne campuses

Assessment type: Report
|
Grade: 10%
Draft collaboration journal
Assessment type: Case Study
|
Grade: 40%
Design recommendation and prototype report
Assessment type: Presentation
|
Grade: 35%
Design Pitch
Assessment type: Report
|
Grade: 15%
Final collaboration journal
Assessment type: Other
|
Grade: 0%
Evidence of completion of the Academic Integrity Modules (Hurdle)

Required reading

Links to recommended texts for this unit will be provided to students via the Learning Management System (VU Collaborate)

As part of a course

This unit is studied as part of the following course(s):

Graduate Certificate in Digital Content Creation
ATDC | Graduate certificate | Duration: 0.5 years
Graduate Certificate in Digital Media
ATDM | Graduate certificate | Duration: 0.5 years
Graduate Diploma in Digital Media
AGDM | Graduate diploma | Duration: 1 year
Master of Digital Media
AMDM | Masters (coursework) degree | Duration: 2 years
Master of Marketing
BMKT | Masters (coursework) degree | Duration: 2 years

Refer to the course page for information on how to apply for the course. VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.

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