Data Analysis for Business

On successful completion of this unit, students will be able to:

1. Articulate a critical and integrated knowledge of the applicability and limitations between major quantitative and qualitative methods in data collection, and between primary and secondary data;
2. Design data collection process that assures research data integrity and relevant information to support evidence-based decision making and recommendation for solving given business problems;
3. Exhibit an advanced capability in visualising, synthesising and transforming data to critically harness insightful information that benefits the formulation of business strategy;
4. Appraise and critique alternative data analysis techniques to identify methods appropriate for the purpose and condition of an analysis; and,
5. Articulate a critical understanding on how data analysis may offer insightful information to aid business decision making and problem solving through the use of quantitative techniques and visualisation tools.