Business and economic forecasting involves methods and techniques aimed at making predictions that can inform business decision making. This unit introduces students to the application of different forecasting techniques and practical experience in model building. Students will also explore forecasting methods available to senior managers and leaders for business decision making, including pricing, forecasting, demand analysis, production and cost analysis, and macroeconomic policy as it affects the business environment. The unit also explores techniques for the evaluation of forecasting methods across real world forecasting applications.
On successful completion of this unit, students will be able to:
Selected readings will be made available via the unit VU Collaborate site.
This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.