Business Events

Business Events is a global sector within both the Tourism and Event Management sectors. This unit takes an international as well as local perspective involving a critical review of the scope and rationale of business events. This includes identifying in detail the MICE (meetings, incentives, conventions and exhibition sector) along with a cross section of other Corporate/NGO/Publicly funded business events. These include corporate hospitality, trade shows, AGMs, product launches as well as an examination of the key stakeholders operating within the sector such as Professional Conference organisers (PCO), Convention Bureaux and Venues.

This unit examines funding and economic considerations; business event software and technological innovations, unique operation management tasks and the convention bid process. This unit also illustrates the adoption of Corporate Social Responsibility (CSR) and Sustainability practices that are examined in relation to environmental and social governance structures that exist within the business events sector. On completion, students will be confident in operating within the business events sector, with a developed understanding of the role of business events, the funding organisations, the event bidding process and the software used to manage such events.