CHCCOM003 - Develop workplace communication strategies

Unit code: CHCCOM003 | Study level: TAFE
Nominal hours:
100
Location
Footscray Nicholson
Industry
Sunshine
Werribee
Prerequisites
N/A
Overview
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Overview

This unit describes the skills and knowledge required to develop communication protocols for a team or business unit. This unit applies to workers responsible for overseeing the communication of organisation-specific information to a range of internal and external stakeholders.

Assessment

For Melbourne campuses

Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit’s learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines.

Students will be expected to demonstrate the following required skills:

  • developed and presented 1 new communication strategy and associated protocols for a business unit or team, and;
  • developed and implemented 1 strategy for using digital media to provide information and promote organisation to clients.

Students will also be expected to demonstrate the following knowledge:

  • political, economic, social and technological factors;
  • competitors;
  • stakeholders;
  • organisational business and strategic plans;
  • SWOT analysis (strengths, weaknesses, opportunities and threats);
  • legal and ethical considerations relating to communication;
  • organisation communication channels;
  • a range of different communication strategies and plans including crisis communication plans;
  • financial implications including budgeting and return on investment;
  • mentoring and coaching principles and practices;
  • traditional media;
  • digital media including types, etiquette and marketing;
  • evaluation processes.

Required reading

The qualified trainer and assessor will provide teaching and learning materials as required in the form of workbooks produced by Victoria University and/or via the Victoria University e-learning system.

As part of a course

This unit is studied as part of the following course(s):

Diploma of Community Services
CHC52021 | Diploma | Duration:

Refer to the course page for information on how to apply for the course. VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.

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