In this unit students will be introduced to the major principles and concepts of microeconomics - the study of the economic behaviour of individual units of an economy, such as a person, household, firm, or industry. Students will explore the decisions made by firms and how their behaviour can be affected by the structure and characteristics of the industry in which they operate.
Microeconomic models such as demand and supply, prefect competition, monopoly, the operation of the market mechanism and the causes of market failure are analysed. Government responses to market failure will also be investigated.
On successful completion of this unit, students will be able to:
This unit is studied as part of the following course(s):