Sport Sponsorships and Partnerships

Unit code: SSM2204 | Study level: Undergraduate
Credit points
12
(Generally, 1 credit = 10 hours of classes and independent study.)
Location
City Campus
Footscray Park
Prerequisites
N/A
Overview
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Overview

This unit introduces students to a variety of strategies that may be used to broaden the funding base of organisations and partnerships between organisations. Students are given a sound knowledge and develop skills to apply processes and procedures in sourcing sponsorships and partnerships.

The unit concentrates on:

  • Sponsor objectives and benefits,
  • Identifying and approaching sponsors,
  • Developing and packaging sponsorship proposals and evaluating the sponsorship.

Students prepare and present a sponsor partnership proposal in collaboration with a selected club and obtain industry, peer and teacher feedback on the success of the proposal.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Interpret the key sport sponsorship/partnership competencies of prospecting, identifying needs, financial implications, proposal/agreement development, and evaluation;
  2. Scrutinise club sponsor proposals and design or modify new or additional components for club sponsor proposals;
  3. Collaborate in groups and with a manager from a selected sport / active recreation club and negotiate processes associated with a sponsor partnership proposal; and,
  4. Organise, manage and present a sponsor partnership proposal.

Assessment

For Melbourne campuses

Assessment type: Test
|
Grade: 10%
Online quiz
Assessment type: Assignment
|
Grade: 60%
Sport sponsorship proposal (2 parts)
Assessment type: Presentation
|
Grade: 20%
Sponsorship proposal and club presentations
Assessment type: Report
|
Grade: 10%
Sport industry partner evaluation form

Required reading

A selection of online reading will be prescribed.

Developing successful sport sponsorship plans.
Stolar, D. K. & Nagel, M. S. (2017).| Morgantown, WV: Fitness Information Technology

As part of a course

This unit is studied as part of the following course(s):

Bachelor of Sport Management
SBSM | Bachelor degree | Duration: 3 years
Bachelor of Sport Management/Bachelor of Business
SBSB | Bachelor degree | Duration: 4 years
Bachelor of Youth Work/Bachelor of Sport Management
EBYS | Bachelor degree | Duration: 4 years

Refer to the course page for information on how to apply for the course. VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.

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