Business success depends on relationships as much as it does on opportunity. Both internal relationships of business units and personnel, and the external relationships with partners and associates are critical components of successful business strategy. This unit delves into the strategy that underlies relationship formation through exploring agency issues, relationships with suppliers and collaborators, and how product strategy affects relationships with competitors.
Students will build their conceptual skills and knowledge in key elements and approaches to sound business relationships including how to: establish clear foundations; nurture relationships; emphasise accountability and metrics; and build relationships that are dynamic and future-focused. Significant exposure to economic theories, industry-based examples and case studies prepare students for complex negotiation environments to assist them to succeed in strategic negotiations and business relationship building.
On successful completion of this unit, students will be able to:
Selected readings will be made available via the unit VU Collaborate site.
This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.