Business Analytics and Visualisation

Unit code: BCO7000 | Study level: Postgraduate
Credit points
12
(Generally, 1 credit = 10 hours of classes and independent study.)
Location
City Campus
Online Real Time
VU Brisbane
VU Online
VU Sydney
Prerequisites
N/A
Overview
Enquire

Overview

Business analytics and visualisation focuses on uncovering business insights hidden in massive datasets using statistical models and algorithms. Visualisation is the vital component of analysing data and communicating insights to stakeholders. The unit equips students with foundational knowledge in business analytics and visualisation to be able to analyse business data, convert insights into business decisions and communicate results to stakeholders. Using open source software (R and Python), students are exposed to a range of business analytics approaches and algorithms, including tidy data presentation, various data wrangling approaches, data storytelling and visualisation basics. Using project workflow and working with real world data, students learn how to work with different datatypes, build and evaluate models, develop data visualisation and communicate insights to stakeholders.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Critically analyse the role of business analytics in supporting decision making in a modern organisation, with a focus of working with different data formats and data wrangling techniques;
  2. Investigate and assess different analytics solutions in open source environments (R/Python) to develop effective visualisations;
  3. Evaluate analytics models to uncover hidden patterns in business data and understand relationships between variables;
  4. Deconstruct and exemplify data communication strategies through reproducible reporting and collaborative practices with version control Git/Github; and,
  5. Exemplify creative and innovative problem-solving of complex professional challenges through the application of data analytics in the business domain.
  6. Participate in an academic community through reflective and critical engagement in academic texts and understanding of principles of academic integrity.

Assessment

For Melbourne campuses

Assessment type: Test
|
Grade: 25%
Practical exercises (5%, 10%, 10%)
Assessment type: Assignment
|
Grade: 35%
Data Analytics Project: a Kaggle style data analysis (data wrangling, modelling and visualisation)
Assessment type: Report
|
Grade: 40%
Research report (30%) and Presentation (10%) (Working with a real-world data to develop and evaluate a data model) - Group
Assessment type: Other
|
Grade: 0%
Evidence of completion of the Academic Integrity Modules (Hurdle)

Other locations

For students studying at VU Online
Assessment type: Assignment
|
Grade: 10%
Role of business analytics to support decision making processes
Assessment type: Assignment
|
Grade: 40%
Data Analytics Project using Kaggle for analysis and presentation (data wrangling)
Assessment type: Report
|
Grade: 50%
Research report (Working with a real-world data to develop and evaluate a data model)

The methods of teaching will be learner-centred and will incorporate individual activities, inquiry activities, on-line discussions, portfolios and peer discourse as the basis for sharing information and work-based experiences. Students will critically review the role of business analytics through case studies to inform decision making.

Required reading

Selected readings will be made available via the unit VU Collaborate site.

As part of a course

This unit is studied as part of the following course(s):

Graduate Certificate in Business
BTBU | Graduate certificate | Duration: 8 months
Graduate Certificate in Business Analytics
BTBI | Graduate certificate | Duration: 0.5 years
Graduate Certificate in Enterprise and Resource Planning Systems
BTEN | Graduate certificate | Duration: 0.5 years
Master of Business Administration
BMPF | Masters (coursework) degree | Duration: 1.5 years
Master of Business Analytics
BMBU | Masters (coursework) degree | Duration: 2 years
Master of Digital Media
AMDM | Masters (coursework) degree | Duration: 2 years
Master of Enterprise Resource Planning
BMEN | Masters (coursework) degree | Duration: 2 years
Master of Supply Chain Management
BMSU | Masters (coursework) degree | Duration: 2 years

Refer to the course page for information on how to apply for the course. VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.

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